Have you ever wondered why you struggle so much to break that awful habit? Why you can’t change that behaviour that obviously isn’t working for you? Humans are pretty smart creatures, so why do we continue doing the ‘wrong’ thing, when we know it’s just that – wrong?
Why does a guy grab a gun and hold up the local quickie mart, promising himself that it’s the last time? Why am I sitting here eating spearmint ice-cream that I don’t even like the taste of?
The answer lies with our Core Needs.
There are 6 needs that every human has. The role of the unconscious is to satisfy these needs no matter what, even if we’re not aware of how we’re doing it. They are:










